Two people holding BERAURA FOCUS and PERFORM carbonated energy drinks beside a dog overlooking the Mediterranean coast.

Our Story

THE STORY BEHIND BERAURA

BERAURA began with a simple idea: energy can be elevated.

The name brings together two words that reflect the spirit of the brand.

“Bere,” Italian for “to drink,” and “aura,” the energy within you.

Together, they became BERAURA.

Inspired by a Mediterranean appreciation for simplicity, quality and purpose, BERAURA was created as a premium carbonated energy drink for modern everyday life.

POWER WITH PURPOSE

BERAURA was never meant to be onlyabout what is inside the can.

Animals have always been an important part of our lives, and we wanted the brand we created to help make a difference beyond the product itself.

That is why supporting animal rescue organizations and pet owners in need is part of the BERAURA mission from the beginning.

Human sips that save paws.

CLEAN ENERGY. ELEVATED.

ZERO SUGAR

NO ARTIFICIAL SWEETENERS

120 MG NATURAL CAFFEINE FROM GREEN TEA

Each flavor is naturally flavored and crafted with thoughtfully selected ingredients.

FOCUS
Ginger + Mint
Crafted for everyday focus and a balanced energy experience.

PERFORM
Raspberry + Lemon
Designed for an active lifestyle and a refreshing energy experience.

A family of five gathered on a boat inside a rocky coastal cave.
A man holding a young brown-and-white hound puppy indoors.
A brown-and-white hound puppy resting its paws on an oversized green tennis ball.
A long-haired tabby cat with white paws resting beside a window.
A brown-and-white hound puppy sleeping with a green plush toy.
A brown-and-white hound and a long-haired tabby cat resting together indoors.
A long-haired tabby cat reclining on a cowhide bench.