THE MISSION BEHIND BERAURA

POWER WITH PURPOSE.

Human sips that save paws.

BERAURA was created to do more than make a different kind of carbonated energy drink.

We believe a growing brand can also create a growing impact.

We are starting where we live, in Westchester, New York, supporting animal rescue and the people who dedicate their time to animals in need.

This is not something we hope to do someday.
It has already started.

Gianluca Martorelli embracing Dante at home.
Gianluca & Dante. The personal connection behind the purpose.

07 / A STORY WE WILL KEEP DOCUMENTING

Our mission in action: $1,300 in support so far

As of October 2026, BERAURA has provided $1,300 in financial support for Pet Rescue in Harrison, including a $1,000 sponsorship in July and a $300 contribution in October.

We’re proud to support their work and grateful to everyone helping our small business grow.

DOCUMENTED SUPPORT · JULY–OCTOBER 2026

Sponsorship and contribution

Paws in the Park sponsorship
$1,000
Direct contribution, pictured below
$300

This total counts each payment once. Registration fees, unpaid pledges, product-sampling costs and in-kind support are not included.

Upcoming: Paws in the Park · November 1, 2026, 12–3 p.m. · Harbor Island Park, Mamaroneck.
See Pet Rescue’s event details and BERAURA sponsor listing

BERAURA founder Gianluca Martorelli and a Pet Rescue representative presenting the $300 contribution together.
Check presentation with Pet Rescue · October 2026

| $300 Contribution

A Small Beginning. A Meaningful Purpose.

Every meaningful mission begins with action.

In October 2026, BERAURA proudly presented a $300 contribution to Pet Rescue in New York, supporting the dedicated people who work to give animals a second chance.

Meeting the people behind the rescue reminded us exactly why we created a brand with a purpose beyond the beverage itself.

This contribution builds on our July sponsorship of Paws in the Park.

Throughout October and November 2026, BERAURA is continuing its commitment to supporting Pet Rescue through our previously announced contribution program.

Supporting animal rescue remains part of why we’re building BERAURA. We’ll continue sharing updates on our contributions and community involvement.

Pet Rescue New YorkVisit Pet Rescue’s website

Gianluca Martorelli with three members of the Pet Rescue community outside the rescue.
The people behind the purpose.
A woman sitting with a rescue dog on a bench during BERAURA’s Pet Rescue visit.
The animals at the heart of the mission.

Human sips that save paws.

01 / CLOSE TO HOME

STARTING LOCAL.
THINKING BIGGER.

Every meaningful mission has to start somewhere.
For BERAURA, it starts at home.

We are beginning in Westchester, New York, supporting local rescue efforts, participating in community events and helping bring attention to organizations already doing the difficult work every day.

We are not trying to pretend that a young company can change everything overnight.

We would rather begin with something real, meaningful and close to home.

As BERAURA grows into new communities, we want the mission to grow with it.

Westchester is where we begin.
It is not where we intend to stop.

02 / PURPOSE BECOMES ACTION

THE MISSION IS
ALREADY IN MOTION.

ACTIVE
SUPPORT

Supporting local animal rescue through sponsorship, community involvement and mission-driven initiatives.

PET RESCUE,
HARRISON

Beginning our mission by supporting animal rescue in our own community.

WESTCHESTER
FIRST

Starting locally, with the intention of expanding our impact as BERAURA grows.

03 / OUR COMMUNITY

SUPPORTING PET RESCUE IN HARRISON

BERAURA is proud to support Pet Rescue in Harrison, New York, and the work being done to help dogs and cats find care, safety and loving homes.

Our involvement includes local sponsorship, community participation and initiatives designed to connect the growth of BERAURA with the mission behind the brand.

For us, Power with Purpose means turning the idea behind the brand into genuine action in the community.

04 / PARTICIPATION. AWARENESS. COMMUNITY.

DRINK LOCAL.
HELP LOCAL.

PET10 | OCTOBER + NOVEMBER

Free standard shipping on eligible 12-pack cases.
Contiguous U.S. only. No code needed.

For an additional 10% off your order, enter PET10 at checkout.
PET10 is valid on eligible orders of 2 or more items. Discounts do not combine.

During October and November, BERAURA is continuing its Westchester initiative connected to our support of Pet Rescue in Harrison.

PET10 is a customer discount, separate from our support for Pet Rescue. The discount is not a charitable contribution amount.

Because building a company with purpose should mean more than putting a slogan on a can.

It should mean doing something.

05 / THE PERSONAL PART

WHY PETS?

They ask for very little
and give us almost everything.

Companionship. Loyalty. Trust.

A reason to get outside.
A reason to smile.
And very often, a reason to come home.

Mozart standing beside a real BERAURA PERFORM can at home.
Mozart. Part of the family behind BERAURA.
Dante and Mozart together at home.
Dante & Mozart. Dogs and cats, both close to our hearts.

BERAURA’s mission is our way of giving some of that back.

We want to support animal rescue and, as BERAURA grows, find meaningful ways to help people who may be struggling to care for the animals they love.

Gianluca and Dante outdoors, with real BERAURA cans on the table.
Gianluca & Dante. A company with a reason to give back.

WHY I BUILT PURPOSE INTO BERAURA

“My children made me question what was inside the can. My pets made me think about what the company could give back.”

Gianluca Martorelli
Founder, BERAURA

BERAURA began with a question about what we consume, but the idea became bigger than the product itself.

From the beginning, I wanted the company to have a reason to exist beyond selling cans.

The rescue mission gives us that responsibility.

We are starting locally, taking meaningful steps and planning to grow the impact alongside the business.

ONE COMMUNITY AT A TIME

THIS IS JUST
THE BEGINNING.

Today, our mission starts in Westchester.
As BERAURA grows, we want the impact to travel with it.

More communities.
More rescue relationships.
More animals helped.

One community at a time.

POWER WITH PURPOSE.

Human sips that save paws.

FOLLOW THE MISSION